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Innosoft SystemsInnosoft Systems

SEO / Search optimisation

SEO services — steady customers from Google

When advertising stops, so does the traffic. SEO works differently: work done once keeps bringing customers for months. We rank your site for the queries people actually type.

  • 200+ delivered projects
  • IT Park resident
  • Uzbek and Russian queries
  • Monthly reporting with real numbers

What is SEO and how does it work?

What is SEO?

SEO is improving a site's technical condition, content and external authority in order to raise its search rankings and generate free (organic) customer traffic.

SEO (Search Engine Optimization) is the body of work that lifts a website up the results in Google and Yandex. Unlike advertising, you do not pay per click. Once a site ranks, it brings in free customers for months and sometimes years.

SEO is not 'stuffing keywords into text'. Today it rests on three pillars: technical condition (fast, error-free and legible to search engines), content (genuinely answering the user's question) and authority (other sites linking to you). Results come when all three work together.

An important caveat: SEO is not fast. First changes usually appear after two to three months and meaningful growth after four to eight. Anyone promising 'first place in a month' is either lying or using methods that endanger your site. We run the work openly, with numbers.

Search resultsYour siteOrganic traffic

What's involved

What SEO work includes

We select what you need from this list — the plan is built individually:

  • Technical audit and error fixing
  • Keyword research (Uzbek and Russian)
  • Competitor analysis
  • Page structure and internal linking
  • Meta tag and heading optimisation
  • Writing content and improving what exists
  • Speed and Core Web Vitals work
  • Schema.org markup and rich results
  • Local SEO and Google Business Profile
  • Monthly reporting and rank tracking

Why you need it

What SEO does for your business

Advertising is renting; SEO is owning. Here is the difference.

Traffic does not stop

When the ad budget runs out, the flow of customers stops instantly. Rankings earned through SEO keep working for a time even after work pauses.

You do not pay per click

There is no charge per visit. As volume grows, acquisition cost falls — in advertising it does the opposite.

Higher trust

A large share of users choose organic results over those marked as ads. An organic position carries reputation.

Ready-to-buy customers

Someone searching 'CRM price in Tashkent' is already choosing. That traffic is warmer than most advertising traffic.

Every page works

Services, categories and blog articles each rank for their own queries. The bigger the site, the more entry points.

A long-term asset

Money spent on SEO stays on the site: the content written, the technical fixes made and the links earned all remain yours.

Who it suits

Who SEO works for

Businesses whose product or service people search for in Google.

  • 01

    Service companies

    Clinics, legal services, construction, repairs — these are exactly the services people look up in search.

  • 02

    Online stores

    Every product and category is its own query. The larger the catalogue, the more SEO pays off.

  • 03

    B2B and industry

    In long decision cycles buyers search, read and compare first — content does its work at exactly that stage.

  • 04

    Those facing rising ad costs

    Cost per click has climbed. SEO lowers customer acquisition cost over the long run.

  • 05

    Local businesses

    Salons, cafés, car services: customers arrive through 'near me' queries and Google Maps.

  • 06

    Owners of new sites

    If the site is new, getting SEO right from the start is far cheaper than fixing it later.

Examples

Sites we work on

Projects built search-ready where SEO work continues.

Ways of working

Three formats of SEO work

Pricing is calculated per site — below is how the formats differ from one another.

Audit

One-off analysis and plan

1–2 weeks

  • Full technical audit: indexing, speed, errors, mobile
  • Keyword research and grouping (Uzbek and Russian)
  • Competitor analysis: which queries bring them customers
  • Page structure recommendations
  • A content brief
  • A prioritised task list
  • A session walking through the report

Finding out what is wrong and fixing it with your own team

Request an audit

Comprehensive

SEO + content + links

Monthly terms

  • Everything in Ongoing SEO
  • An extended content strategy and blog plan
  • External link building
  • Bulk page optimisation for large catalogues
  • Multilingual SEO (uz / ru / en) with hreflang
  • Conversion analysis: is the traffic turning into enquiries
  • Continuous competitor monitoring
  • A dedicated SEO manager

Highly competitive niches and large catalogues

Request a quote

An exact price is given after a free SEO audit. The audit assesses your site's technical condition, current rankings, competitive level and content volume — and the monthly plan and figure follow from that. SEO is normally planned over at least six months, because short timeframes do not produce results.

Pricing factors

What affects the price

The plan and figure are built from these factors.

  • Niche and competitive level: how many companies compete for the same queries
  • The site's current state: brand new or already ranking
  • Volume of technical issues: how much needs fixing
  • Number of pages: a ten-page site or a 5,000-product catalogue
  • Content volume: how much has to be written or reworked
  • Number of languages: Uzbek only or uz/ru/en together
  • Geography: one city or all of Uzbekistan
  • Whether link building is required (essential in competitive niches)
  • How much of the work your own team can carry
  • The goal: rankings, traffic or number of enquiries

Process

How SEO is run

First results in 2–3 months, meaningful growth in 4–8.

  1. 011 week

    Free audit

    We analyse technical condition, current rankings and competitors, and deliver a list of issues and a plan.

  2. 021–2 weeks

    Keyword map

    We gather what people actually search for and map those queries onto pages.

  3. 032–6 weeks

    Technical fixes

    Indexing, speed, mobile, errors and markup — without these, later work delivers nothing.

  4. 04ongoing

    Content and pages

    Existing pages are improved and new pages and articles written, each targeting its own query.

  5. 05ongoing

    Authority and links

    Links are earned from quality sites and mentions of the company are strengthened.

  6. 06monthly

    Measure and adjust

    Rankings, traffic and enquiries are analysed, and next month's plan is built from that data.

FAQ

Frequently asked questions

Straight answers to the questions we hear most about SEO.

Where does your site stand in Google?

In a free audit we show your current position, tell you which queries are realistically winnable and give a concrete plan with a quote. No obligation.