Results from day one
The first visits arrive on the day the campaign goes live. It is the most convenient channel for testing a new product or promotion quickly.
PPC advertising / Google Ads
PPC advertising — your first customers today
SEO takes months; advertising starts today. We put your ad in front of the people already searching for you, track every som and move budget to whatever is producing results.
- 200+ delivered projects
- IT Park resident
- Cost per enquiry is visible
- Budget stays in your account
What is PPC advertising and who benefits from it?
What is PPC advertising?
PPC advertising is pay-per-click advertising in which an ad is shown according to a user's search query or interests.
PPC advertising shows an ad that matches exactly what someone is searching for. A user types 'air conditioner installation in Tashkent' and sees your ad among the first results. You are not buying attention — you are answering demand that already exists.
The key difference from SEO is speed. SEO shows results in four to eight months; advertising starts producing enquiries the day it is configured. Its weakness follows from the same fact: when the budget stops, so does the traffic. That is why the two work best together.
Innosoft Systems runs advertising as a measured process rather than 'placing ads'. First we set up tracking — it must be visible which query produces enquiries. Then campaigns launch and every week we switch off what does not work and add budget to what does.
What's involved
What the service includes
We select what you need from this list — the plan is built individually:
- Keyword and competitor research
- Google Ads account setup
- Search, display and remarketing campaigns
- Instagram and Facebook advertising
- Ad copy and creatives
- Conversion tracking setup
- Landing page assessment and recommendations
- Negative keyword management (cutting wasted clicks)
- Weekly optimisation and bid management
- Monthly reporting: enquiry volume and cost
Why you need it
What PPC advertising delivers
Its strengths are speed and measurability.
Every som is visible
How many enquiries each query produced and what each one cost, in numbers. It is the most transparent channel in marketing.
Only interested people
The ad reaches someone searching for your product specifically. Unlike television or banners, there is no wasted audience.
Budget under control
Daily caps and limits by region, time and device. You can pause or increase at any moment.
Bringing back the ones who left
Visitors who did not enquire are reached again through remarketing — usually the cheapest source of enquiries.
Data for SEO
Advertising quickly shows which queries genuinely produce enquiries. That data then sharpens the SEO plan.
Who it suits
Who PPC works for
Businesses whose product is searched for and where customer value justifies the ad spend.
- 01
Those who need enquiries fast
A newly opened business or a tight sales target: there is no time to wait for SEO.
- 02
Seasonal businesses
Air conditioning, heating, holiday services — you need visibility exactly when demand spikes.
- 03
Service companies
Clinics, lawyers, repairs, cleaning — high customer value means advertising pays back quickly.
- 04
Online stores
Search and shopping campaigns for individual product listings.
- 05
Those testing a new product
Whether an idea works in the market becomes clear after a couple of weeks of advertising.
- 06
Those starting SEO
Advertising holds up traffic until SEO delivers. Its share can be reduced later.
Examples
Projects we have run
Sites built and optimised for advertising traffic.
Ways of working
Three formats for advertising work
The service fee and the ad budget are two different things. The budget is paid directly to Google or Meta.
Setup
One-off launch
1–2 weeks
- Keyword and competitor research
- Google Ads account built from scratch
- Search campaigns and ad groups
- Ad copy (Uzbek and Russian)
- Negative keyword list
- Conversion tracking and analytics connection
- Landing page recommendations
- Training on managing the account
Getting the account set up properly and running it in-house afterwards
Request an estimateManagement
Ongoing running and optimisation
Monthly terms
- Everything in Setup
- Weekly optimisation: bids, queries, ads
- Switching off unproductive queries and reallocating budget
- Remarketing campaigns
- Instagram and Facebook advertising
- Regular refreshes of ads and creatives
- A/B testing: headlines, copy, pages
- Monthly reporting: enquiry volume, cost and trend
- A monthly review meeting
A steady, predictable flow of enquiries from advertising
Request an estimateComprehensive
Ads + landing pages + analytics
Monthly terms
- Everything in Management
- Dedicated landing pages per campaign
- Deep analytics: which channel brings which customers
- CRM connection: did the enquiry become a deal
- Multiple regions, languages or product lines
- Shopping and catalogue campaigns
- Conversion optimisation recommendations
- A dedicated manager
Larger budgets and several product directions
Request a quoteImportant: the advertising budget is paid from your own account and never passes through us — you see every som. We charge only for setup and management. The exact figure is given after a free estimate based on your niche and budget size.
Pricing factors
What affects the price
The service fee and expected results depend on the following.
- Advertising budget size: a smaller budget needs less management time
- Niche competition: how high the cost per click runs
- Number and type of campaigns: search only, or remarketing and shopping too
- Platforms: Google alone or Instagram/Facebook as well
- Region and language: one city or all of Uzbekistan, one language or three
- Number of products: a single service or a large catalogue
- Landing page condition: does one exist or must it be built
- Tracking condition: is analytics configured or does it start from zero
- Reporting depth: standard reports or analysis tied into your CRM
- Account history: brand new or previously used
Process
How advertising is launched
First enquiries usually arrive within days of launch.
- 012–4 days
Analysis and estimate
We analyse your niche, competitors and queries, and calculate indicative cost per click and expected enquiry volume.
- 022–3 days
Tracking setup
Analytics and conversion tracking are connected. Without them advertising runs blind — you cannot see which query converts.
- 033–7 days
Building campaigns
Keywords, ad groups, copy and negative keywords are prepared, and budget and regions configured.
- 041 day
Launch
Campaigns go live. Monitoring is tightest in the first days so irrelevant queries are cut immediately.
- 05weekly
Optimisation
Unproductive queries and ads are switched off and budget moved to what works. Cost per enquiry comes down step by step.
FAQ
Frequently asked questions
Straight answers to the questions we hear most about PPC advertising.
How many enquiries could advertising bring you?
In a free estimate we show the cost per click in your niche, the expected enquiry volume and the budget required. No obligation.